They amplified these efforts with the “Intel Inside” campaign which positioned them as the preferred brand in the space. They did this by simplifying all the technical jargon, so even the simpletons would understand what they’re buying. See, if you’re a common consumer and you’re not really looking for a device with overclocking capabilities, the basic Pentium and Intel i3 and i5 series would be good enough to serve your computing needs.Īnd even though AMD had a parallel product to these models (some would say more superior because of the overclocking capabilities), consumers opted to use Intel models because they are more energy-efficient and they don’t overheat as much.Īside from having a good chipset at their disposal, Intel doubled down on marketing their products to mass consumers. Intel might’ve had a slim lead through the years, but what made them preferable to consumers was their power management and cooling capabilities. The specs and performance of Intel and AMD’s chipsets have always been close. The two main reasons why Intel became the most dominant CPU manufacturer in the last 2 decades or so are their chips’ performance and their marketing efforts. Intel’s processor is currently used for more than 60% of computers in the world – double of what AMDs PC penetration numbers are. This is because Intel has been ahead in innovations for the longest time. Since its inception more than 50 years ago, Intel has always dominated the CPU market in terms of market penetration and company size. It’s the part in charge of processing all the commands being inputted on your device. Both companies were focused on designing and developing Central Processing Units (CPUs) for computers.įor those who don’t know, CPUs are the brain of your devices – PC, Laptop, Gaming Consoles, and smartphones. A year later, AMD was established with Jerry Sanders as its president. Intel was founded in 1968 by Bob Noyce and Gordon Moore.
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